Above The Fold

Which one better tells the story of changing a parking lot light fixture? Does it really matter?

In the newspaper world and in the world of automated algorithms, the only concern for a news photographer is that the viewer’s first reaction is emotional. “Above the fold” is an old newspaper adage that pointed to a photograph’s placement on the front page, above the folded paper so it would show in circulation boxes on street corners and inside drug and grocery stores.

The idea was that readers would be drawn to the paper by the visual interest of the photo, not the headline or the grey blocks of type. The interest would be the photo.

That still applies as almost every photo that appears on your phone or computer screen is above the fold making it more difficult for a photo to stand out from a constant stream of new photos.

Create an above-the-fold photo today. One that will create an emotional reaction strong enough to make someone want to subscribe to your work.

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