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Bob Dylan Makes Me Cry
I have a confession. Bob Dylan makes me cry. As any good poet should.
It certainly isn’t the way he sounds that makes me weep although for some that might be the reason.
Had a conversation yesterday with someone who wanted a photo for their business and couldn’t get past the idea that nobody cared about the product being sold when they looked at an ad.
What they wanted was connection, a connection her product would provide. A way to understand that making the purchase would in some way change their lives. That the financial transaction would move them through a transcendent moment. A transformational juncture where there is a new experience, a new reality, a new connection.
A good salesperson knows how to get a customer to the close. The end when the only response is “Yes, I do.”
A good poet is a good salesperson.
A good photographer is a good salesperson. Good at using a skill set that explores the transcendent capabilities of photographs that connect the viewer. That shows them something they haven’t seen. Something they’ve seen but never understood. Something familiar and now different. Something that now seems so obvious that the earlier ignorance is removed, and it is now canon in their experience.
Be the photographer who makes Bob Dylan cry.
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Almost everything I shoot goes through Luminar Neo. Even after I’ve made the first edit of my raw file in Adobe Camera Raw. I’ve built my own set of Luminar presets for the places and things I normally shoot and for different lighting conditions at those places. Then it’s easy to adjust the results for fine-tuning each photo. This is an affiliate link so I might make a little something from sale. Download it for the trial period.