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As an entrepreneur or self-employed creative, your professional image is everything. Whether you're building a personal brand or promoting your business, a great portrait can make all the difference. But taking a professional portrait isn't as simple as pointing and shooting. It requires a careful balance of technical skill, creativity, and understanding of your subject's unique style, personality, and story.
When it comes to portraits, the purpose behind the photo can greatly impact the approach I take. Portraits taken for professional business use, like a headshot for a company website or LinkedIn profile, need to convey joyful professionalism and reliability. On the other hand, portraits taken for artistic or editorial use can lean more towards the creative and experimental, with a focus on conveying emotion.
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