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Tuesday December 20, 2022
One-Sheet Wonders: the art, psychology and people behind film posters
I’m trying to make something that would be good enough for someone to put it in a frame and hang it on their wall. I like to make something that gives you a kick. —Dylan Haley
There is no such thing as a bad movie poster. Or, for that matter, a good one. There’s a lot we can disagree on when it comes to film one sheets, but almost every publicist, designer, archivist and filmmaker can agree on this: poster-making is an art that’s unable to be defined by the binaries of “good” and “bad”. Here are some more useful words: emotional, beautiful, memorable, confusing, unusual, mold-breaking, tempting, effective. Much like the films they advertise, posters carry a different impact depending on who they’re designed for.